Top Position Chosen For Search Engine Optimisation Management By Majestic WineSearch engine marketing specialists, Top Position are celebrating after Majestic Wine became the very latest client to sign up to their industry renowned search engine optimisation service. The move came after the global brand decided to allow Top Position the chance to take control of both their pay per click advertising campaigns and their SEO services after a perfectly executed pitch carried out by the firms operations manager Rebecca Appleton.
Search Engine Optimisation Work Is Already Underway
Majestic Wine are now in a position to make inroads on their current organic listings after an initial site review, in depth competitor research, the beginning of a full social media campaign utilizing bookmarking, blogging and press distribution channels and the release of optimized online press releases on a weekly basis.
The Top Position approach to SEO has been created and refined in house and works on the basis that there is much more to the process of search engine optimisation than gaining that page one listing. Taking into account measures that will add value to your business and drive more relevant traffic to the site, the team at Top Position work to increase sales and conversion rates.
Colourful, innovative and interesting
Operations manager at Top Position, Rebecca Appleton, said, “Majestic Wine is one of Britain’s most popular high street and internet retailers. It is an ambitious company with an excellent reputation and exciting development prospects, and we’re delighted to welcome them onboard as a search engine optimsiation client. The campaign is sure to be colourful, innovative and interesting with a strong focus on social media marketing and digital PR. Majestic already has a great interest in web marketing with a knowledgeable in house team, so we look forward to working closely with them to create an exciting brand presence.”
Search Engine Optimisation Activity Will Combine With Online PR
With a staggering 20 per-cent of UK retail sales last year alone being driven by social media activity and an estimated 80 per-cent of online purchases beginning at a search engine, search engine optimisation is quickly becoming an extremely savvy marketing move for any business seeking to boost their sales despite the credit crunch. Jamie McRonald, Online Marketing Manager for Majestic Wine, said, “We're very excited to be working with Top Position on our new SEO Press Release project. At Majestic we're very proud of our brand and we believe this is an excellent way of promoting our strengths to a market that may otherwise not have heard of us, all the while enhancing our SEO. “We recognise that SEO has no real quick wins, and after having been made a lot of false promises from competitors, we were taken with the innovative and logical approach that Top Position was offering. We have worked with Top Position on our PPC Campaigns, and so this seemed a logical step to make. We fully expect that improving our natural search will take time, but in the meantime we are also getting some great exposure from the brand. All at a really affordable cost."
Find out more about Top Position Search Engine Optimisation and Online Press Release Services by calling us on 0800 094 9001
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