Search Engine Optimisation Sponsored Primera on MotorsThe fifth European pit stop on the Dutch Supercar Challenge's summer swing, the Top Position-sponsored Nissan Primera enjoyed an action-packed race in the hands of English race ace Rick Pearson and his team mate, Derek Palmer Jnr. Sporting serious technological and aerodynamic improvements, Top Position's Japanese machine underlined its championship winning pedigree with a commanding ninth place in Saturday's qualifying session. The car has been sponsored by the search engine optimisation team for the last two rounds, starting at Brands Hatch a few weekends ago. As a reward for their hard work on client campaigns and better than ever keyword placements, the team and a number of Top Position clients enjoyed a day at a sunny Brands Hatch when the TopPosition sponsored car made its UK debut. Since then, the motor racing team have headed out across Europe for the next few races. The car can be seen in action with the Top Position decal at a number of famous venues and for those not lucky enough to be able to travel to Europe's premier racing circuits, is also showing on Motors TV.
To find out how the car fared during the rest of the weekend in Holland, tune into Motors TV at 16.00 on Saturday and repeated at 07.00 on Monday. Check the schedule here: www.motorstv.com or visit www.rop.info
Cross platform marketing with search engine optimisation and pay per click
Operations director Rebecca Appleton said, "As a search engine optimisation agency, we normally focus all of our attention online, with emphasis on search engine optimisation on Google and the AdWords pay per click platform. While sponsoring a racing car may be a bit of a departure from our usual activities, it actually ties in really well with our SEO and PPC ethos as we are demonstrating the cross-platform opportunities to increase brand awareness and profile.
"One of the great things about our sponsorship of Rick is that we were able to invite lots of our organic search and PPC clients to spend the day with us, enjoying the sunshine at a historic race circuit. It was a chance to get behind the scenes, meet the driver and see under the bonnet of the car as the team prepared to go racing. While we couldn't make it over to Holland for this latest round, we wish Rick and the team well and hope to see them back on track sporting TopPosition branding soon!"
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