Top Position clients can take their pay per click adverts mobile this month, targeting searchers wherever and whenever they access Google on a mobile device.

The shorter, text-based AdWords ads are displayed when users browse Google using a phone, Blackberry or other mobile appliance rather than through a traditional computer. Clicks are then directed through to a mobile web page or connected to a business phone.

Whether your client is sat on a train or at a business lunch, your pay per click advert will be delivered to the palm of the searcher’s hand.

Working in much the same way as traditional AdWords campaigns, mobile ads contain two lines of text with a destination URL appearing on a third line. Advertisers electing to allow connection to a business phone will also see a call link displayed next to the destination address.  So after browsing your advert, making an order or requesting further information is done at the click of a button.

Google advertisers can currently target mobile users in the United States, United Kingdom, Japan and Germany.

Target your clients on the move – ask your Top Position account manager about mobile adverts.