PPC

Although most big name brands have snapped up huge tracts of cyber real estate, a well-ordered and concise pay per click campaign is actually an ideal marketing solution. Costs are strictly controlled and adverts precisely targeted so you can dedicate a reasonably modest sum to a paid search campaign. The build up the holiday season and post holiday shopping bonanza is a great time to try a smaller campaign as there’s lots of extra traffic and spare cash floating around.

A tightly integrated campaign using only terms particularly relevant to your product is the only solution on a budget. The simplest way to make the most of your modest ad budget is to start with a small number of keywords and dedicate the majority of your finances towards the phrases garnering the most clicks.

Although it’s tempting to squash general keywords into your pay per click account in the hope of picking up a few stray shoppers, restrict yourself to the phrases which really reflect the nature of your business

PPC advert text is all-important on a small budget as it may be your one chance to shine ahead of those able to snap up higher positions and throw more cash at their campaign. The basic rules of PPC apply; include keywords in advert titles and advert text and don’t forget calls to action.

Calls to action are especially powerful fodder on a budget so research what your competitors are offering and then sit down and decide how you can out do them without compromising your budget or Cost Per Acquisition goals.

If this sounds like too much, considering bringing in a professional PPC agency like Top Position. We are able to manage small budgets effectively and can use our expertise to get more performance from your account. Call us on 0800 094 9001.