 Discover these keyword tools for search engine optimisation (SEO) and pay per click (PPC) successKeyword selection is the be all and end all of search engine marketing success. Get it right and you have a good chance of capturing more traffic by being seen for the most appropriate phrases. Get it wrong and no matter how visible you are for your selected terms, you’ll never experience true online success. So simple. So complicated. Fortunately, there are many keyword research and keyword suggestion tools available online to help. Use them periodically to select phrases for a new PPC ad group, check suitability of SEO words and confirm that you’re not missing a trick with new search trends. Tool: Google Sets Good for: Compiling keywords for Pay Per Click adgroups http://labs.google.com/sets A Google Labs innovation, Google sets helps create lists of keywords based around a common theme. It gives you a choice of a small set (a list of 15 words or less) or a larger set. Simply type in a few terms, hit ‘Large Set’ or ‘Small Set’ and the app will create a suggested set of other words to fill out your list. Tool: Keyword Map Good for: Discovering synonyms for SEO, developing tag clouds for use in your social media efforts http://www.kwmap.net Type in a single keyword and this useful tool will search the web to display a helix of related words and phrases. Keywords found are also displayed alphabetically and can be clicked on to generate even more keyword suggestions. The site is extremely easy to use and a great starting point if you need to fill out your keyword lists. You can also use the site to populate your PPC campaigns with synonyms that you may have missed. |    |
