 Rule 1: Campaign Maintenance pay per click campaigns need lots of tender loving care. Use them or lose them. It does takes discipline and planning to keep a campaign relevant, but revising keywords and writing eye-catching new adverts at regular intervals are good habits to get into. Rule 2: Organisation is Key Keeping a campaign organised means it runs more efficiently so you'll need to be on the ball and group relevant keywords into their own ad groups. Don't have hordes of general terms in one group, be ruthless and split them into smaller offerings. By doing this, adverts will be more relevant to the user, earning easy brownie points from the search engines. A higher quality score equals a lower cost per click. Rule 3: Creative Copyrighting If you Google your competitors, you're sure to come across a slew of almost identical adverts. Stepping away from the crowd takes imagination but can bear rich rewards. Don't stick with tried and tested formulas to woo your client base, be imaginative with language and your pay per click adverts will immediately become more eye-catching. Rule 4: Get Mobile Did you know that as of April 2006 there are an estimated 66 million mobile users in Great Britain (Yankee Group, Dec 2005)? Connecting users to your business with a Google AdWords pay per click mobile ad is a matter of minutes. Rule 5: Take 1 pay per click has developed enormously in the last twelve months and mobile advertising is just one of the new faces of the pay per click phenomenon. Google has trail-blazed a path to technical superiority with the advent of pay per view video advertising. Of course, you need to create a video advert before you can introduce it to your search marketing campaign but this can be as simple or as complicated as you desire. Find more pay per click advice at http://www.topposition.co.uk |    |
