A typical day for a Search Engine Optimisation account manager

Here one of them, based in our Nottinghamshire search engine optimisation centre, details her typical day...

Armed with a latte in one hand and usually some form of newspaper in the other, I turn up to the office at 9am, well equipped to deal with the raft of emails I receive every morning. During the last two months I have been able to place these into three piles- useless junk, usually selling me advertising space, emails from clients (very important) and emails from publications publishing my articles for each of our clients (very, very important!).

 

Building Search Engine Optimisation Links The PR and Marketing Way

This morning, however is somewhat different as not only do I have an email from The Sun letting me know that they are publishing my article this very weekend for The Legal Deed Service, a name change firm with an article on their crazy name changes of 2008, I also have an email from TalkSport digital magazine letting me know that The Sports Office, a client offering sports hospitality packages will be in their next edition as well as on their radio show. When you add this to a request from The British Dental Journal wanting a comment from Rahul Doshi, from The Dental Wealth Builder, another client and two emails from publications wanting to feature BiGDUG a client who offer shelving and racking solutions, and I am staring to feel that this morning has been quite productive! These responses show just how well our article marketing and online PR service works when integrated with our SEO strategy. And, it's very satisfying to see clients enjoying additional exposure on the back of our optimisation work. Very often, the clients will see a surge in traffic to the site after high-profile media coverage of this sort.

 

Search Engine Optimised Content Creation

After ringing each of the publications, I usually have requests for more photos, better photos or extra quotes, in which case I will chase each client to get all the information needed and send it over individually to each publication wanting to feature them. Two lattes later and I am trying to get started on the four PR’s I set myself the target of writing each day, and these can be on anything from office furniture, name changes, health and safety equipment or even divorce!

When each of the PR’s have been written, these get emailed to the client for approval and as you can imagine they all come back to me in fits and starts, which means I have to set time aside each day to send each of the articles out to a list of publications, created on a specialist database, media disk. Each of these items are fully optimised pieces of content, incorporating all of the important on page elements known to help search engine rankings. This is crucial, as not only do we want to produce interesting content that gets picked up online, we also want to produce information that is meaninful to the search engines.

Once this has been done i send every PR to either our social media team who do a great job of sending these out to press distribution channels, adding each of the clients to bookmarking sites and starting blogs with my original written material.

Towards the end of the day, in between finding sarcastic things to say to Rob- our office joker, I will send over any link manager or web ranking reports requested by our clients to show their current positions.  

Add this to phone calls from clients, creating PR planners for brand new clients (containing a list of article ideas to kick start their SEO campaign with) and conducting competitor research in order to stay ahead of our clients’ rivals and you will see why I love my job and am so lucky that it is so varied! No day is ever the same as an search engine optimisation account manager and new challenges are never far away!