Although it's arguably one of the first considerations when optimising your site, it's still easy to be confused by the humble sitemap. The sitemap acts as a blueprint for your entire web presence and helps the search engines recognise the pages belonging to your domain and how they relate to each other. Even if you have a sitemap on your site, it’s worth checking that you have it updated and are really making the most of one of the hardest working pages on your site. Read our Sitemaps Explained article.