 Choose your search engine optimisation agency with confidenceChoosing an SEO agency is a daunting task demanding a significant time investment before a decision is made. Particularly if you’re new to online marketing and aren’t certain of the right questions to ask or aren’t too familiar with the technical jargon, picking just one agency from the hundreds of search engine optimisation specialists in the UK can be a minefield.
Look for white hat search engine optimisationThe first step is to weed out the agencies employing black hat SEO techniques such as link farming, gateway pages or link buying and put them in the ‘No’ pile. Any hint of these optimisation techniques found by the search engines can put your site at risk of being penalised or worse, completely removed from their results pages. With only ethical search engine optimisation companies dealing in white hat SEO left, it’s time to get creative as you work towards building an agency shortlist.
The first step is to understand what each agency includes as part of the optimisation packages. You can find out more about Top Position’s search engine optimisation packages on our web site. We believe in a transparent, flexible service and will always provide a detailed breakdown of service deliverables before initiating any campaign. You’ll also want to know what each agency sees as the main barriers to your website rankings and what they would prioritise should you choose them. Top Position offers a complimentary site review and complete site audit when you add us to your agency shortlist. This allows us to highlight potential areas for concern and begin to build a tentative plan of action. For you, it also means that you gain a deeper insight into the search engine optimisation culture here at Top Position and exactly how we would tackle your project. When your shortlist becomes shorter, you may want to see examples of previous work carried out, speak to existing clients and meet with each search engine optimisation agency in turn. This face to face or telecom meeting is an essential last step before picking your new provider as what looks great on paper may not always gel face to face.
Choosing Top Position as Your SEO Agency
When you choose Top Position as your search engine optimisation company, there is a very clearly defined process to get you up and running and your new campaign working for you. The very first thing that we will do is assign you a dedicated on page SEO account manager, followed by an off page SEO manager. These two contacts will spearhead and develop the entire campaign, working from the ground up to develop a more search engine friendly web presence, implement a link building campaign and social media strategy. Before any work is carried out on your new optimisation campaign with us, we’ll speak to you in depth to ascertain your goals, keyword preferences and ambitions for the site. We’ll also want to gain an insight into your company, your most popular products, upcoming events or news stories and your other marketing activity. When this is done, we’ll get down to the nitty gritty and perform keyword research, site audit, competitor research and begin digital marketing and social media marketing for you. Give us a call on 0800 094 9001 to find out how we can help your search engine optimisation activity move up a gear. |    |
