 What are the factors that determine your search engine optimisation success?There are many elements that can make or break your SEO campaign. Here at Top Position we work on hundreds of on page optimisation and off page optimisation metrics to ensure better web site rankings. While the search engines keep their checklist under closely guarded wraps, years of research and experience as well as popular wisdom suggest that some factors are more important that others. In the early days of SEO, there were far fewer demands placed on a site by users and search engines so the list of SEO techniques was also relatively simple. Initial optimisation strategies focused heavily on things that we now consider almost redundant such as meta keywords and meta descriptions. As search engines have become more sophisticated and user demands have increased, a shift towards prioritising site content and the overall user experience has occurred. We have prioritised the top Search Engine Optimisation techniques as follows: 1. Title Tags – It is essential that your title tags are unique to each page and use relevant keywords. 2. Content – Web copy should be informative, fresh and on-topic. Not only will this encourage other sites to link back to you but it will also make your site more interesting to the end user. Within this text, keywords should be used throughout. 3. Inbound Links – Quality, Quantity, Relevance and Anchor Text 4. Domain History – How old is the site? Has previous search engine optimisation work been white hat? Or, black hat? 5. Internal Link Architecture |    |
