 Do you need to switch your search engine optimisation efforts from Google Base to Merchant Centre?Google announced last week that it would be replacing Google Base with Google Merchant Centre - meaning businesses using Google Base for better search engine optimisation of individual products will need to switch to merchant centre. While Google Base is still available for the upload of other types o f material (online PR, articles etc), the Merchant Centre will provide a tailored, more optimised area to upload product feeds and check the status of items, as well as access more detailed information about product performance.
When do you need to make the switch from Base to Merchant Centre?
To ensure your products enjoy a strong web placement, begin using the new interface sooner rather than later. Having enlisted many Google Base features, the Merchant Centre dashboard is very similar so shouldn’t be confusing. You’ll be able to use the same log in details, FTP settings and data feeds. Using the Merchant Centre is a fantastic way to step up SEO work on specific products and will help raise Google –wide visibility of individual items. Products uploaded to Google Merchant Centre are used to populate the Google Shopping tab and in vertical search. This extra visibility could be just the push your search engine optimisation efforts need. It’s expected that the search engine will develop more advanced Merchant functionality over the next 12 months which could lead to more detailed stats about product performance. |    |
