 Search engine optimisation should be for the user, not the search engineAs an ethical search engine optimisation and digital marketing agency, the Top Position team of SEO specialists stick to a number of tried and true pearl’s of wisdom to help them in their organic search campaigns for clients. Easily the most popular of mantras is today’s SEO tip: optimise for the user, not the engine.
A common mistake
There is a tendency in search engine optimisation – even amongst supposed SEO experts- to lose sight of the fact that it’s the end user who makes or breaks the success of a web site. Link building, content creation and technical site work are seen as crucial to making a web page more search engine friendly. In reality, search algorithms have been developed to allow more accurate search engine results. To that end, the search engines are simply looking for ways to better understand the context of the page and its wider role in the net of information that makes up the World Wide Web. The requirements the engines have that we refer to in search engine optimisation work (things such as title tags, H1 tags, keyword density) are simply a means of enabling the search engine to determine which words and phrases the page should be ranked for. By looking at these on page metrics, the search engines hope to understand the page topic and purpose, allowing it to decide how and where it should rank in the results pages, making it easier for users to find what they are looking for online. Regardless of whether you are working with a search engine optimisation consultant or optimising your web site yourself, it pays to remember that it’s the end user who will ultimately decide whether or not to make a purchase from you, not the search engine spiders.
Are there areas where search engine optimisation and the end user seek the same things?
There are some ways that you can positively influence a human visitor, while ticking off on page SEO needs: · Correct keyword choice · Unique and informative title tags and meta descriptions · Regularly updated, fresh content · Relevant links from a number of good quality sources · Detailed product descriptions · Easy to find, prominent contact information |    |
