 Search engine optimisation tips you can use to create the perfect PRIf you want to drive traffic to your site and raise awareness, there are few better things to try than an online PR. A good press release (optimised for better search engine rankings of course!) can attract a considerable amount of interest, both from potential clients and from media outlets. Coverage online leads to a better internet profile and will help you reach search engine optimisation targets by providing excellent material for link building.
A PR that is optimised for search
Writing an online PR takes skill and practice so you may wish to outsource your PR production to an experienced online press release copywriter – we have a number of trained online journalists at AppleJupp and can produce catchy copy to secure column inches and SEO friendly links. Writing a press release that is optimised for search is more complicated than simply transferring offline material to your web site. Offline PR will often rely on witty headlines and will not consider keyword placement, density or deep lining. A digital press release must include these points and more. When creating online press releases for clients, our search engine optimisation copywriters work through the following stages:
Identifying the reason for the press release is sometimes as simple as recognising that something newsworthy has happened. This is easy if you’ve just won or been nominate d for an award, reached a company milestone or secured a big new order. Often though, an online press release can also be used to create a buzz and drive traffic to the site when things are quite. If this is the case, our online journalists come into their own and will suggest topics for a news release when you may struggle to brainstorm ideas yourself. 2. Introduce Keywords Keyword selection and placement is just as important in online press release creation as it is in your everyday SEO tasks. To create a truly optimised online PR you will need to follow the same principles as you would for on page optimisation when introducing keywords in the title and body of the text. 3. 3. Distribution and link building With your optimised release in hand, it’s time to start distribution and link building. Your fresh new content gives relevant web site s a reason to link back to you so you’ll need to contact as many sites, ezines and media publications in your industry as possible. Don’t forget that the more of this you do, the greater your changes of securing an SEO friendly link. |    |
