<?xml version="1.0"?><rss version="2.0"><channel><title>PPC News</title><link>http://www.payperclick-seo.com/index.html</link><description>Pay Per Click Advertising News Brought To You By Top Position</description><item><title><![CDATA[5 PPC Tips]]></title><link><![CDATA[http://www.payperclick-seo.com/news/ppc/payperclick_tips.html]]></link><description><![CDATA[My top 5 Pay Per Click Tips

1)&#160;&#160;&#160;&#160;&#160; Use broad and exact match key terms

Time and time again, I see customers who use only broad match key terms in their Google AdWords account, I personally think this is not the best idea.
Lets say you are a car hire company in London, and some one types in Car Wedding Hire, you advert is going to come up, and if they click on your advert it costs you money.&#160;By using the Exact phrase [KEYWORD] in your pay per click account, you will save so much money
Which leads me on to , point two

2)&#160;&#160;&#160;&#160;&#160; Set...]]></description></item><item><title><![CDATA[How will Google's new music platform effect the online marketing industry?]]></title><link><![CDATA[http://www.payperclick-seo.com/news/ppc/21st_Nov_Google_Music_and_Online_Marketing.html]]></link><description><![CDATA[The latest news from Google Inc. tells of their new music platform, launched last Wednesday at an exclusive event held at the Mr. Brainwash Studios in Hollywood, California.&#160; The online music store is expected to rival dominant companies within the digital purchasing industry of audio entertainment such as Apple (iTunes) and Amazon despite lacking the input from a leading record label.

The new platform named &#8216;Google Music&#8217; has been initiated in the states with the intention to target Android users.&#160; With more than thirteen million songs alongside the wide variety of sm...]]></description></item><item><title><![CDATA[Google launches Adwords Premier Small Businesses Partner Program]]></title><link><![CDATA[http://www.payperclick-seo.com/news/ppc/10th_Nov_Adwords_Premier_SMB_Partner_Program.html]]></link><description><![CDATA[Google Adwords Premier SMB Partner Program is the new partnership program, recently launched by Google, aimed to assist small businesses using Pay Per Click (PPC) advertising on Google&#8217;s Adword platform become more visible to their target audience and attract more customers.The program puts its know contacts, what they refer to as their &#8216;trusted and experienced partners&#8217; with small businesses, brands and companies in order to assist them develop and direct a successful Adwords marketing campaign. With these partners managing the accounts of small businesses, they are made mor...]]></description></item><item><title><![CDATA[Google launch new certification program, 'Google Trusted Stores']]></title><link><![CDATA[http://www.payperclick-seo.com/news/ppc/28th_Sept_Google_Trusted_Stores.html]]></link><description><![CDATA[Google have recently launched a new consumer protection technique called &#8216;Google Trusted Stores&#8217;.&#160; The certification will be awarded by Google to online stores in the form of a &#8216;Trusted Stores Badge&#8217;. Online stores looking to be awarded this badge must meet the criteria set by Google in order to be recognised as a trusted site with functional shipping methods and quality customer service. This criterion is met according to the following:

Shipping
&#8226; High percentage of orders with on-time shipping
&#8226; Low average days for product to ship
&#160;&#160;&...]]></description></item><item><title><![CDATA[The importance of good quality link building]]></title><link><![CDATA[http://www.payperclick-seo.com/news/ppc/21st_Sept_Link_Building.html]]></link><description><![CDATA[A potential Pay Per Click PPC client sensibly asked us today about the quality of the links that we build for our current clients. &#160;Link building is an online marketing technique usually included within our Search Engine Optimisation SEO schemes, but we also offer a separate link building agreement which can be managed alongside PPC schemes.&#160; He was right to ask us this considering the quality of a websites back links often generates its online reputation.

Obviously the more good quality links the better, but they must be of superior quality or the reputation of the site could be ...]]></description></item><item><title><![CDATA[The Importance of Adaptable Marketing Strategies]]></title><link><![CDATA[http://www.payperclick-seo.com/news/ppc/5th_Sept_2011.html]]></link><description><![CDATA[Over the past decade technology has experienced huge developments, especially within the digital realm.&nbsp;With new digital mediums such as the iPad, the internet has become mobile and with this, it has also become social.&nbsp;Social Media has radically developed and is now the number one activity carried out on the internet.&nbsp;It has altered the face of communication and is predicted to soon dominate industries such as advertising and news broadcasting, for example, the Twitter update has been predicted to replace the traditional televised news broadcast. 
This technological developmen...]]></description></item><item><title><![CDATA[Effects of ASA’s ad regulations on PPC & Social Media marketing]]></title><link><![CDATA[http://www.payperclick-seo.com/news/ppc/30th_Sept_ASA_effects_on_PPC_Social_media.html]]></link><description><![CDATA[Since April of this year, the ASA (Advertising Standards Authority) has been regulating digital marketing.&nbsp;This article explores the effects the ASA’s implementations have had on the Social Media sites and in particular, the Pay Per Click (PPC) strategies of small businesses. 
Sources confirmed that the regulation scheme implemented by the ASA was heavily funded by the world’s leading search engine, Google.&nbsp;According to sources, Google invested £200,000 into the new scheme with an intended strategy; to improve the quality of adverts appearing within its pages. 
The new scheme ...]]></description></item><item><title><![CDATA[New employee - Spectacular PPC blunder]]></title><link><![CDATA[http://www.payperclick-seo.com/news/ppc/22nd_Sept_PPC_blunder.html]]></link><description><![CDATA[As a new employee of Apple Jupp Media&nbsp;and Top Postion, the director of the company, Daniel Jupp considered it good practice for me to attempt to open a Pay Per Click or&nbsp;PPC account with no training whatsoever in order for me to relate to our clients who could also find themselves in the same overwhelming predicament.&nbsp;It transpired that despite my best efforts, I succeeded in destroying the hypothetical company’s PPC account and spectacularly shattered their online status.&nbsp;It was not the best start to my, what I now thought would be a not-so-long career at Apple Jupp Media...]]></description></item><item><title><![CDATA[Top Position would like to welcome our new clients]]></title><link><![CDATA[http://www.payperclick-seo.com/news/ppc/16th_Sept_PPC.html]]></link><description><![CDATA[Here at Top Position we are pleased to announce a new&nbsp;Pay Per Click (PPC) client, secured on Wednesday as well as two Search Engine Optimisation (SEO) clients, also secured on Wednesday.&nbsp; We are delighted to have them on board and look forward to improving their online presence.  
]]></description></item><item><title><![CDATA[Pay Per Click 12 Aug 2011 Offer]]></title><link><![CDATA[http://www.payperclick-seo.com/news/ppc/Another+Great+Offer.html]]></link><description><![CDATA[Top Position is pleased to announce that we are offering a free 90 day trial to new clients on our &nbsp;Pay Per Click management service.Top Position manages &nbsp;pay per click account for all types of budget from £100 to £100'000 per month, for more information on our &nbsp;pay per click account services, call us direct on 0800 094 9001]]></description></item></channel></rss>
