4 ways to quickly update your site content and improve your search engine optimisation performance this weekendIf you’ve been following our advice and topping up your optimised site content on a regular basis, you may be running out of creative ideas for new copy. Rather than rack your brains, read on for our top four ways to quickly update your site before you go home for the weekend. If you have time, choose two of the three suggestions and leave your search engine optimisation on a high note.
1. Use The News Headlines As Your Inspiration Conducting searches on the ‘news’ tab of search engines is an excellent way of developing ideas for future pieces of content. This method of research permits you an insight into the kinds of topics that are current and relevant. Use these as a basis for your own production. Reading a news item about new legislation introduced to your industry provides lots of factual background for your own take on the law. Do you welcome it or oppose it? Put your own spin on the event by writing it up as a press release or news item for your site. This gives you the added bonus of also being eligible for a news listing. 2. Subscribe to Industry Journals If your company doesn’t currently carry subscriptions to any of the industry journals, consider purchasing a membership immediately. These niche magazines are a breeding ground for creative inspiration. Read the news and events and consider putting together your own briefing for inclusion. Is there a debate you feel you can add your weight to or, burning questions that others have failed to answer satisfactory? Is there something missing from the magazine that you could provide? 3. Go Back to School If you had to train to enter your profession, either through a formal qualification or years of on the job experience, cast your mind back to the content of the most memorable lectures or hardest lessons. Did you sit an exam to attain a recognized industry standard? Think about the essay questions you were forced to tackle or the toughest multiple choices that you struggled with during your final paper. Adding the benefit of your experience to date (backed up with internet research if needed to update your knowledge base) re-try those same questions and post your answers on your site. Sharing your knowledge in this way and taking a more academic approach to your area of expertise makes good link fodder and will show your visitors that you know your stuff. 4. Speak to Your Existing Clients As you go about your day to day business and interact with your clients (or potential clients) keep a note of the questions you are commonly asked about your products and services and use this to create a frequently asked questions section on your site. This type of content can take on a life of its own and will likely develop into one of the most traffic rich areas of your site. Make your answers as detailed as possible and don’t be afraid to elaborate further down the line with multimedia content such as diagrams, videos or audio files.
Search Engine Optimisation Benefits
If you follow the above ideas and create fresh new pages to go on your web site you will give the search engine spiders food for thought. This process gives them more data about your site, more keywords to mull over and a much better idea of what they should be ranking you for.
New content and interesting new information also asks as link building fodder and will provide other web sites and social media users with new stories and articles to link back to and recommend to friends.
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