Whether you have a lot to say or a little, Top Position’s press release research and distribution service puts your message in front of the world’s press at exactly the right time while using;search engine optimisation techniques to simultaneously increase your search engine rankings.

Part of our online media communication and strategy remit, press release creation and distribution sits neatly within our search engine optimisation activities. How? Simple. One of the cornerstones of any SEO campaign is fresh, original and useful content. A press release is one way of providing this influx of fresh content and when carefully crafted and expertly distributed, will contribute not only to on-page optimisation but will also kick start the off page optimisation progress.

How do we integrate Online PR and Search Engine Optimisation?

We have an award-winning team of online journalists and organic search specialists who have cut their teeth in the most competitive of newsrooms up and down the country. With most newspaper editors now prioritising online content, online PR and better web site visibility go hand-in-hand.

The Online Pr Process

Your assigned Top Position account manager will research and write your press release for you, taking control from brain storming right through to online publication. Available as both a one-off and a recurring service, your online press release has no word limits and is optimised for media publication on and offline.

Setting out your new product, boasting about a client win, introducing an innovative new service or announcing your presence at a major event, our press release service is tailored to your individual needs.

If things are quiet on the news front but you would like to maintain contact with the press, or even introduce your company to the media for the very first time, Top Position understands news values and will present a series of ideas for your consideration. Our team will begin by brainstorming the best way to secure column inches for your brand and then suggest press release titles, themes and approaches. While never short of original ideas, the PR writer and SEO account manager will also look at competitor releases, industry news, and our specialist forward features tool from Cision MediaDisk to ensure we present the most appropriate, original and interesting ideas for your perusal.

This collection of ideas is sent to you as a press planner; a pick and mix selection of possible PRs for you to choose from. As with your own company news, these ideas can be used alone or as part of a more sustained campaign. Even at this early planning stage, we will be thinking about the text’s wider role in a search engine optimisation campaign – which keywords do we need to focus on? Which landing pages are most appropriate?

Writing The Optimised PR

Walking the walk and talking the talk is easy with Top Position. Just tell us about your product and service and let our team do the rest. We’ll research current trends, search out relevant facts, figures, studies and stats and wrap it all up in a media friendly package.

Presented in a custom designed press release template, Top Position writes the PR with white hat search engine optimisation techniques in mind to ensure you get the most from the piece in both a media and ranking context. Primary keywords will be subtly woven in to the article title, included in cross headers and deep linked as anchor text. Your writer will also consider keyword placement and keyword density to make sure the search engines have easy access to the information they need. Likewise, your writer will also ensure the reader and the receiving editors enjoy the ‘wow’ factor with succinct, newsworthy, professionally presented content that begs to be published. Even if we’re called upon to deliver bad news, we will do so sympathetically, painting your events in the best possible light.

When you’re happy with the text of your new online PR, we’ll compile a bespoke contact list specifically for your news item. For each item we issue to the media, an up to date list will be created to ensure your PR reaches only the most relevant of contacts. Delivered directly to the inbox of each major national, regional and local newspaper and magazine, our news hounds will go the extra mile to sniff out specialist publications, relevant foreign press, online web sites and social media sites.

A series of press distribution sites are used as standard to ensure publication in RSS feeds – giving a wider net of coverage – and Google news alerts. If relevant, your press release will be given its moment in the spotlight at high traffic sites such as ClickPress, Facebook and Squidoo. All relevant forums and online business communities will also be presented with a copy and media requests carried out and followed up on your behalf.

Nosy by nature, our team will also track who reads the press release and where it’s published, giving you a fully accountable tracking service. Scouring the web, you’ll receive both real time notifications and periodic resumes of published links and media exposure. These are presented in a report format and can be discussed with your account manager at your convenience.

To find out more about our services and integrating online PR with search engine optimisation, email us or Tel: 0800 094 9001