If you run a pay per click campaign, you’ve probably found yourself frustrated at increasing costs and wondering how you can make your budget go further in tough times. The answer is to add SEO to your online marketing activities, complimenting or even replacing your paid search. Not convinced? Here’s why you should consider adding Top Position’s Search Engine Optimisation (SEO) service to your online marketing mix in 2009 (PPC advertisers beware, there are some startling stats that see SEO come out on top)...

1. If you rank well for organic results, it is typically long lasting. That means the time and money you spend to move up the ranks is persistent. PPC campaigns require money to be spent over and over again to maintain visibility. There is no legacy of the budget that has been ploughed into the campaign when funds have depleted.

2. Organic results are clicked on a lot more than paid results, especially for well educated crowds. The more educated your prospect, the less likely they are to click on an advertisement

3. Organic clicks convert at least as well as paid clicks. On average, organic clicks convert at approximately 4.2% v. 3.6% for paid clicks.

4. Most web users shop around, visiting your site more than once before deciding to purchase. Research done on a number of e-tailors shows that a decent portion of the leads generated online are from people who have visited the site through multiple searches over multiple months. Organic search campaigns have more latency.

5. Our SEO package provides you with an extensive social media campaign – set t0 be the hottest web property of 2009. This allows you unlimited access to the world's fastest growing online medium. It also allows you to channel powerful peer-to-peer recommendation at no additional cost.

7. You also enjoy the benefits of a sustained digital marketing and PR campaign, positioning your brand in print and offline publications and outlets, again widening your brand reach and profile with the ultimate aim of increasing sales. Our SEO clients are currently featured on brand name web sites including The Independent, The Sun, ITV, Channel 4 and The Mirror.