We all know that the best measure of your web site’s effectiveness is to compare it to your chief rival. And there’s nothing worse than the sinking feeling you get when your number one online enemy appears higher than you in the search rankings. Rather than torture yourself with endless sleepless nights refreshing the page, let Top Position’s search engine optimisation super sleuths dig out the truth for you. Our search marketing competitor research is second to none. Think Nancy Drew, Doctor Who and Sherlock Holmes (but with better dress sense)… Armed with link tracking software, web ranking monitors, keyword density reports, news reading services and general nosiness, the search engine optimisation team will dig deep to uncover the truth. Double checking all links to rival web sites, we will negate their competitive advantage by submitting your own URL to the same resources, be they online directories, industry web sites or minor search engines not currently picking up your pages. We’ll also go deeper undercover and compile a suggested hit list of forums to join and send in double agents to network in the same inner circles. Approaching journalists that have featured your rival, we’ll provide a dossier of information on your own products and services and set up social networking sites on blogs and lens used by the opposition. Tacking a more tactical approach, Top Position’s search engine optimisation professionals will also analyse the rival web site and study keyword density metrics. Using this intelligence, we’ll then compile optimisation recommendations, highlighting key areas for improvement. In order to win over your client base and put the data gathered to work, we will then suggest more appropriate copy, research key phrases and compare keyword density. When new content has been added and links have been sourced, we will also advise on web site design and layout. Checking the often overlooked clues such as alt tags for images and meta tag content, we’ll finish by compiling a neutralisation report, highlighting areas for immediate and longer term improvement. pay per click search engine optimisation |    |
