Search Engine Optimisation Copywriting ServicesPowerful, persuasive copy that tempts and teases is even more important than an eye-catching design. Web site content should always be a master class in effective and engaging communications, either to describe a product or service or to welcome the visitor to the home page. Top Position copywriting is designed to improve conversion rates, increase revenue and engage with potential customers. Great copy can turn a browser into a buyer and a visitor into a loyal customer. Creating compelling online content is very different to writing text for a marketing brochure or leaflet as the online experience is so different to the traditional offline media consumption we are accustomed too. To make the most of every page and help your web site succeed online, we have integrated our organic search know-how with professional copywriting solutions. This double tier of expertise creates the perfect two step; step one drives traffic to the site, step two crafts content that will keep them there. Web site content must speak two languages – that of your clients and that of search engines. That’s why our optimised content is rich in keywords and written by experienced online journalists. Not only does Top Position’s text contain those all important combinations of words, phrases and synonyms, but it does so in a clearly defined style, capturing the interest of the reader and encouraging them to progress through the purchase cycle. Online copywriting can take many forms but must always be underpinned with clear focus on accessibility and the user experience.
1. Optimised Web Site Text: With effective copy often the deal closer, it’s essential that your home page and primary product pages are rich in keywords and clearly establish core brand principals and identities. Concise, creative and colourful, Top Position’s web page copywriting service references crucial on page optimised techniques. With a clear structure, keyword research and targeted content, your new text will give search engine positioning a boost and help to generate more sales and repeat visits.
Refreshed content from Top Position can be provided on a daily, weekly or monthly basis. Choose from press releases, articles, news items or product reviews. Our copywriting team have crafted thousands of high traffic pages for clients and can suggest fresh new ideas for your content formats if you are struggling to generate interesting content in-house. 3. Resource Copy: Much like refreshed content, resource copy is optimised text regularly added to your web site. Unlike a news item or press release, resource copy is intended to draw reciprocal links and increase online brand awareness. By flouting your industry and product knowledge in an article, column or opinion piece, this content helps with search positions by collecting good quality link backs from relevant sources. A form of article marketing, copy can also be used for blogging and social media purposes.
4. Social Media Copywriting: Our social media expertise carries through from our web 2.0 marketing team to our copywriting experts. We can provide tailored content for your social media endeavours, perfectly reflecting the tone of your brand and helping you to achieve your social media objectives.
When done correctly, social media copywriting draws targeted traffic and aids brand recall.
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