Search Engine Optimisation and Social Media's Role

More than half of UK businesses surveyed in 2009 believed that social media posed interesting opportunities. Rather than trust a real shop assistant or call the manufacturer directly, forums and networking sites are used for peer review. Which is the best hotel to stay at? Who sells the softest towels? Will this makeup suit my skin? Does this company deliver their merchandise on time? All of these questions and many more are not left to chance but left to internet users.

We recommend and dissuade our fellow surfers with more power than ever before. And, as a company with an online identity, that means you must positively use the power of social networking to win favour with your client demographic and push up search engine rankings.

Why include social media with your SEO?

A blog, a forum, a Facebook group or a Twitter feed all provide your clients with an informal space for discussion, to actively promote your greatest selling points and leave your customers feeling that you listen to what they have to say. Engagement, influence, awareness and brand recall can all be shaped via social media when correctly utilised. Having pioneered the use of social media in online PR and organic search campaigns, we understand exactly what it takes to squeeze all of these benefits and more from a social media presence.

Top Position understands and harnesses the immense power of sites like Blogger.com, Squidoo, Bebo, Bloglines and Del.icio.us. Our social media experts will tailor make a social media campaign to suit your brand and your online marketing goals. We can integrate multiple sites and profiles or work on a handful of core properties to achieve social media penetration - whatever the networks, our social media experts will strategerise, synergise and execute your social media activity, keeping you in the loop and part of the conversation at all times.

By building brand awareness and promoting brand exposure at grassroots level and combining with other organic search techniques, our service puts your brand name at the tip of your client’s fingertips.

Top Position’s social media boffins will also keep track of all social media activity associated not only with your brand but with those of your competitors, monitoring social media mentions and marketing activities to gain an insight into how rivals communicate and promote to their customers.

How will social media marketing benefit my organic search campaign?

It’s difficult to imagine any organic search campaign succeeding without the help of at least a select few social media elements. Social media marketing is now a crucial part of organic search. Although sites like Facebook and Twitter have only recently started to garner headlines, Top Position has been incorporating social media and web 2.0 marketing into SEO packages and digital marketing services for more than four years.

Most link building campaigns will rely on social media marketing – social media sites like Squidoo, Blogger and the like have a high PageRank and when developed organically are an excellent source of relevant referrals with optimised anchor text and appropriate landing pages under the control of the account holder.

While web 2.0 properties give a tight line of control over most aspects of the link building process, they are also very useful for increasing overall online presence and can be a quick route onto the search engine results pages (SERPS) for sites still struggling to achieve visible listings for primary keywords.

As mentioned above, social media is also a fantastic opportunity to communicate and engage with influencers and decision makers, turning social media fans into brand advocates.

Directing targeted traffic to your site and increasing your relevant link backs, click here to learn how social media can form an integral part of your SEO process.