Search Engine Optimisation Reporting Options

Reporting is a crucial aspect of any search engine optimisation (SEO) or paid search campaign. Our reporting focuses on the metrics that matter to you – whether they’re visitor numbers, bounce rates, inbound link counts or ranking positions. This data is as important to us as it is to you because we use these statistics to fine tune our campaign management process and determine how near or far we are from achieving your online marketing objectives.  

We have recently overhauled our reporting systems and are proud to offer a truly digital, transparent and accessible service available 24/7 via our web site. Our new report formats are automatically updated, stored online for global access and archived for our client’s convenience. Split into two sections, they measure the ranking positions for all keywords within the organic search campaign and track historical data such as net gains from day one of the project inception.

System two works in a similar fashion but monitors all inbound links found by the major UK search engines and provides data such as anchor text and PageRank.

Inbound Link Reporting

Search engines including Google, Bing and Yahoo! use the number and quality of links pointing back to a URL to determine the positioning of that site in their natural (non paid) listings. In SEO terms, this measure is often referred to as link popularity.

Top Position’s search engine optimisation service monitors the links back to your web site as part of the reporting process. Your assigned SEO account manager will not only track all incoming links using advanced in-house software, but will also assess link relevance and monitor the evolution of these links over time.

Our link tracking service is an important part of SEO activity. While some web sites make the mistake of attempting to create or buy as many links as possible back to their URL, Top Position understands that it is quality and relevance of these links that count. So, by continual monitoring you can be assured that your ethical link building is built around good quality web sites offering a worthwhile text link. In addition to statistical reports, Top Position’s link tracking software provides graphical interpretations of search traffic referrals and link evolution.

Our search engine optimisation link tracking software connects to the Google Web API and the Yahoo API, using approved interfaces of the two major search engines to avoid meaningless automated querying.

Ranking Reporting

Ranking placements, including net gains and losses, are a core organic search performance metric. As a page one position can make or break a business, keeping a close eye on keyword placement across the most popular search engines is an important task.

Our ranking software will automatically check search engine positions and produce a detailed report available for online download. Each time an update is run, the present positions for each keyword are displayed, along with a helpful key showing if positions for each keyword have moved up or down in the rankings. These valuable insights can be sorted and viewed according to preference – by search engine or by keyword so it’s easy to focus the report on your particular area of interest.  

Web Site Analytics

In addition to tracking inbound links and ranking positions, data such as bounce rates, visitor numbers, page views, time on page, conversion rates and exactly which keywords are delivering traffic can help to build a more complete picture of a web site’s function and effectiveness. Analytics reports can help with landing page testing and keyword refinements as well as showing how close to conversion goals the site is getting.

 Web site analytics form the third level of our search engine optimisation reporting and like the other systems, can be tailored to suit your exact needs.