<?xml version="1.0"?><rss version="2.0"><channel><title>SEO News</title><link>http://www.payperclick-seo.com/index.html</link><description>Search Engine Optimisation News Brought To You By Top Position</description><item><title><![CDATA[SEO & Page Rank]]></title><link><![CDATA[http://www.payperclick-seo.com/news/seo/SEOandPageRank.html]]></link><description><![CDATA[Today (New Years Eve) I was doing some SEO research to understand why our website has lost its page rank from page rank 4 to 0, when a 301 redirect was in place, in summary I realised that Google does not keep a live feed of page ranks, and that the update is done 3 -4 times a year.
http://www.google.com/support/forum/p/Webmasters/thread?tid=25ddb903338c4cb0&amp;hl=en
This then got me thinking , that some people out there may go out a buy a website with a page rank of 6 -7 for $1&#8217;000 without knowing that in 6 months time, the actuall page rank could be 0, some sites such as
http://ser...]]></description></item><item><title><![CDATA[Can link building help your Search Engine Optimisation?]]></title><link><![CDATA[http://www.payperclick-seo.com/news/seo/Link_Building_SEO.html]]></link><description><![CDATA[Can link building help your Search Engine Optimisation?
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A lot of people ask , is link building a good way to promote your website. I would say Yes, link building should not be looked at, at a way to get you top spot on the search engine , it can also help you get quality traffic to your website if it is done correctly.
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We recently worked with a company who provided quality bathrooms to individuals &#160;in the UK, by research forums, on home improvements, we commented and added value to the individual sites, helping members of the public, with ideas for their home improvement...]]></description></item><item><title><![CDATA[Search Engine Optimisation vs Search Engine Friendly]]></title><link><![CDATA[http://www.payperclick-seo.com/news/seo/SEF_vs_SEO.html]]></link><description><![CDATA[One of the most common responses when we approach a Business to pitch Search Engine Optimisation (SEO) and/or Pay Per Click (PPC) is that &#8216;they already have an in-house web team&#8217;
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Of course, there is no arguing that a web team is extremely valuable to a company/brand&#8217;s online position and it most likely consists of some very qualified people with skills in web development and design.&#160; However from experience, it seems many web designers and developers create a Search Engine Friendly (SEF) website, which is a very important part of a website&#39;s PR journey, but ...]]></description></item><item><title><![CDATA[Social media most effective when complemented by SEO techniques]]></title><link><![CDATA[http://www.payperclick-seo.com/news/seo/17th_Oct_Social_Media_and_content.html]]></link><description><![CDATA[Search Engine Optimisation (SEO) is focuses on the application of relevant keywords or key phrases that must be incorporated into passages of well written content within a website.

Although keyword and phrase placement remains the dominant subject of Search Engine Optimisation, Social Media is now closely associated with SEO because these two marketing platforms compliment each other so well.

Sites such as Facebook, Twitter, YouTube, etc.&#160; all have the capability to maximize a brand/company&#8217;s online presence using such marketing techniques as status updates, viral advertising,...]]></description></item><item><title><![CDATA[Search Engine Optimisation, works again!]]></title><link><![CDATA[http://www.payperclick-seo.com/news/seo/Travel_Pizel_SEO_news.html]]></link><description><![CDATA[
	Search Engine Optimisation, works again!

	A client who moved from pay per click marketing to SEO is pleased to announce that they have managed to their website position, one for the phrase &#8220;Excursion Offers&#8221;

	TravelPixel.net joined our Search Engine Optimisation programme on the 14th Sept 2011, and we have seen a massive jump in their positions

	For example the phrase

	Excursion Offers went from position 9, to position one, in just under a month

	Another major mover was the phrase 

	Accommodation Offers, competing against 73&#8217;000&#8217;000 search results, ...]]></description></item><item><title><![CDATA[The benefits of positive review on SEO strategies]]></title><link><![CDATA[http://www.payperclick-seo.com/news/seo/10th_Sept_Benefits_of_review.html]]></link><description><![CDATA[
	Should you Pay for link building?

	Link building is a marketing technique that often forms the basis to a Search Engine Optimisation (SEO) compared to a Pay Per Click strategy.&#160;There are several ways to build new links, but one in particular that particularly helps your website&#8217;s online status is positive product/service reviews.

	Aside from the fact that a product review means good publicity for the company/brand name, what is particularly beneficial about product/service reviews is that they can link to pages deep within the company/brand&#8217;s website, pages to which i...]]></description></item><item><title><![CDATA[Five Fundamentals on Global Marketing]]></title><link><![CDATA[http://www.payperclick-seo.com/news/seo/6th_Oct_Global_Marketing.html]]></link><description><![CDATA[Many of Top Position's clients are small businesses which work within local spheres.&nbsp;For this reason, there is little to no need to establish a global online presence for their brand.&nbsp;For these clients, it is better to use localised Search Engine Optimisation (SEO) in order to get the best return on the investment in online marketing. 
However, a company we pitched to this morning wants to move into the global market and we in response to this said that their marketing strategy needs to reflect this goal. 
To market a brand/company internationally takes careful planning and conside...]]></description></item><item><title><![CDATA[How a purchase journey can compliment an online marketing strategy]]></title><link><![CDATA[http://www.payperclick-seo.com/news/seo/3rd_Oct_Purchase_Journey.html]]></link><description><![CDATA[ 
How a purchase journey can compliment an online marketing strategy 
&nbsp; 
Top Position’s online marketing schemes are focused around&nbsp;Search Engine Optimisation (SEO), Pay Per Click (PPC) and Social Media.&nbsp;All three are very effective marketing techniques which can really boost a brand/company’s online status. With this in mind, it seems SEO, PPC and Social Media have proven themselves worthy of brand/company’s investment. 
However, a website which has obtained a high ranking position is well optimised and has strong traffic flow from social networking sites may still re...]]></description></item><item><title><![CDATA[Seth Godin's comments of infinite marketing]]></title><link><![CDATA[http://www.payperclick-seo.com/news/seo/30th_Sept_Seth_Godin_comments_on_infinite.html]]></link><description><![CDATA[Top Position&nbsp;is a subscriber to Seth Godin's blog, an American entrepreneur who regularly comments on media and marketing.&nbsp; This morning he pulished a blog entry regarding the concept of infinte marketing, something we found very intersting, especially considering recently incorporating Social Media management into our SEO schemes. 
&nbsp; 
 
Welcome to infinity  
 
How many Twitter followers will be enough? 
How many Facebook fans does your company page need? 
How much traffic to your blog? 
In the digital age, for the first time ever, most of us come face to face with the o...]]></description></item><item><title><![CDATA[The importance of content aligned with SEO within marketing campaigns]]></title><link><![CDATA[http://www.payperclick-seo.com/news/seo/29th_Sept_Content_is_king.html]]></link><description><![CDATA[Content is King 
The phrase ‘content is king’ is well-known within the online marketing industry.&nbsp;It is a phrase with which many Search Engine Optimisation (SEO) companies align their work ethos, and with justifiable cause. Good content has the ability to engage its audience, connect with them and finally to encourage them to make the transition from visitor to consumer. It does this by developing in its visitors a deeper understanding of the brand/company and the benefits of its services. 
Content, whether it be on a website or within the conversational relationships of&nbsp;Twitte...]]></description></item></channel></rss>
